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Posted by on May 12, 2014 in Creative Purpose | 1 comment

You Need A Wow Factor

You Need A Wow Factor

In his book, Platform – Getting Noticed In A Noisy World, author Michael Hyatt (michaelhyatt.com) believes that standing out from the crowd requires a “wow factor”. “If you want to build a platform, it’s time to get the passion back. Push yourself to deliver a great product or service that you are delighted to offer. If you don’t, then your attempt to build a platform is doomed to failure. Apple spends a lot of product development, but little on marketing. They have proven that it’s about the product, stupid. So start with a “wow product”. Michael suggests 6 ways to add a “wow factor”… 1. Take a stand for greatness. Like many things in life, creating a wow experience begins with making a commitment. You must resolve in your own heart that you will not sell out or settle. You have to take a stand and play full-out. 2. Connect with the original vision. Sometimes you just have to close your eyes and once again become present to what...

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Posted by on May 7, 2014 in Creative Purpose | 0 comments

Do You Have A Mentor?

Do You Have A Mentor?

The person who can help you the most on your creative journey is a mentor. Someone who will help you grow in the area of your life and career that is most important to you. Someone who believes in you, and shares his or her knowledge about an area of interest, while helping you sidestep challenges and anticipate problems. Someone who has the wisdom to guide you toward your creative goals.  Whether you’re just starting out in a creative field or have been in the business for decades, finding a mentor can be a worthwhile experience. After all, mentors are a tremendous source of power. Mentors are guides who can help you read the roadmap for your creative talents and career.  So, choose a mentor that is ahead of you, and has already arrived at your desired destination. Look for professionals who have been where you want to go and are willing to show you how to get there. Before approaching a potential mentor you need to identify… 1....

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Posted by on May 5, 2014 in Creative Purpose | 0 comments

Do You Have A Creative Philosophy?

Do You Have A Creative Philosophy?

Creative Drivers at the top of their game have a creative philosophy. It’s a code they live by when they’re working on a movie set, performing in the studio, or rehearsing for a new project. It’s also a way of doing business that sets them apart from other talented people. Here are 10 principles that have become the foundation of my own creative philosophy. 1. Add value to every project. I always bring my “A” game to every job, every time. If I don’t, it won’t be long until someone takes my place. 2. Put my heart into everything. There is nothing worse than working with someone who is passionless or half-hearted. Their lazy attitude sticks out like a sore thumb. I want to be a person who is passionate about what he does. 3. Pay attention to details. The difference between professionals and amateurs is their attention to detail. I always take the extra time to be a professional. 4. Be a man of integrity. Even if it...

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Posted by on Apr 30, 2014 in Creative Purpose | 0 comments

Don’t Waste Your Time!

Don’t Waste Your Time!

Knowing where you fit in a creative world is one of the most important things you can do in life. And understanding where your talents, abilities, and personality work best can save you years of chasing after something you may not be “wired” to do. Several years ago I took a position producing a daily talk show in the San Francisco Bay Area. Although I had never produced that type of show before, I saw it as an opportunity to learn something new and build my resume. When I walked in the door, I was confronted with a woefully dysfunctional staff and a boss with unreal expectations. As I began to work on upgrading production values and content, I was constantly scolded for mistakes the production team was making: the camera move was slow, the music was late, or the director cut to the wrong camera. The complaints were endless. In my boss’s mind, he expected the show to be on par with top network shows with large budgets and...

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Posted by on Apr 28, 2014 in Creative Process | 0 comments

Great Photos Tell Stories

Great Photos Tell Stories

Most photographers just point and shoot, then hope something turns out. Regardless of how advanced your equipment might be, failing to pay attention to basic design elements weakens your ability to tell stories with photographs. In his article, The Secret: What Makes A Great Photo, professional photographer, Ken Rockwell (kenrockwell.com), points out that… Every image needs a basic structure. Without an underlying structure, it is just another boring photo. Every image needs strong underlying compositional order so that it grabs the eye from a hundred feet away. If it can’t grab the eye from a distance, it will never be an interesting photo, regardless of how many fine details it might have. Details don’t matter if there’s no story behind it. The goal is to make sure your photos grab your viewer’s attention and visually hold their interest in your story. Most photographers don’t even know that there are fundamentals, like light and dark, colors and shapes. You have to get this underlying structure right, otherwise the photograph has no basis...

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